SEO is an acronym that stands for Search Engine Optimization, the process of ensuring that the web pages and/or web sites you control are optimized for high-ranking in results to requests.

SEO is a science and it usually requires a fair amount of knowledge and strict discipline on the part web site developers/designers if it is to succeed. There are components like sitemaps, page titles, duplicate URLs, keyword placement, descriptive text, Web Link Checking for invalid or unavailable URLs, Copyright statements, and, of course, ensuring relevance to what it is you are trying to promote.

It is possible to spend money on external resources to ensure SEO compliance, it is also possible to pay people to "seed" the web with links to your content (which helps to raise page ranking) and companies with large marketing budgets often do just that. Smaller companies all too often simply ignore this aspect of the web usually out of ignorance but also because of cost.

GATE Village provides SEO compliance help as part of many Village Roles, from SEO Friend to XML Sitemap creation, from automatic page titles (based on content type) to automatic keyword creation from the created content ... we do our best to ensure the content you produce is seen as being valuable and worthy of indexing!

The rest, as they say, is up to you to produce content that people want to consume.